3. Exploring Historical Documents Tobacco/vaping

Students will use historical documents related to tobacco use over the last century in order to analyze marketing and health trends from the past to the present. Trends regarding vaping will also be explored. 

Step 1: Finding historical documents regarding tobacco and marketing.


Step 3: Connect it to what is currently happening with vaping

Comparing Vaping Advertising to tobacco

In this document you will find examples comparing historical advertments and advertising tactics used by the tobacco industry compared to current tactics used by JUUL. These advertisements and be used in an activity to compare historical documents with current tactics. Cut out the pictures and the captions. Students are asked to sort through and  identify the tobacco advertisement and the JUUL advertisement that use similar advertising tactics. 

Advertising documents